The figures just got crazy. Larry Page, Google CEO said the rise in value of his company at the stock market is beyond expectations. Google stock recently went up to $1,000 per share by Friday, jumping at a 12% rate. The increase is above its all-time high in July at $928. Page accordingly claimed this to be the last of his rake in call. Google’s latest strength has put business on another positive light during the third-quarter season.
Pay-per-click rise
Increasing at 26% in the previous year, Google’s pay-per-click revenues reflected how the organization has helped give rise to the public’s confidence in the trade business. Nonetheless Google is working to achieve a more equitable stance in relation to its subscribers. Despite the increased pay-per-click rate, the payments actually received dropped by 8 %, marking another quarter of decline.
Mobile expansion
Much of Google’s stock rate growth is attributed to its expansion in mobile application. This is backed up by other business ventures overseas, making the search engine giant a globally packaged firm. The current aim now is to further improve its mobile campaigns to help stakeholders fix on their targeted clients for their ad placements. Google said most users of both mobile and desktop are somewhat swamped with too many ads thus creating confusion among the consumers and product endorsers. What Google is aiming now is to create a more fine-tuned advertisement portfolio so that both the users and advertisers can have more comprehensible options.
Post analysis
After Google captured the market scene Friday, CEO Larry Page led a conference to analyze the company’s recent activity. Page said the continuing reliance of consumers on mobile screen device has greatly contributed to Google’s success. To give an example, he pointed out at the traffic flow of YouTube audience now has 40 % viewership share from mobile owners. This, he said, is a clear indication that people have become more reliant on mobile use inasmuch as it is more handy, practical and available at all occasions and places.
Continuing research
Google will continue developing its research and expansion despite discord with contenders. Larry Page said however that he may not give full time participation anymore in future company development thrusts partly due to physical constraints. He is reportedly having a vocal cord condition. Meanwhile, on the other side of the fence, rival company Yahoo is still in the business line although market experts have observed that its performance gets weaker in each quarter.
Fine-tuning
Larry Page told the press that Google will maintain support to its development team and hopes to fine-tune mobile usage. According to him Internet users on mobile device are increasing by the day but it is unfortunate that revenues from mobile ads remain low compared to those coming from desktop usage. As a result, ad clicks continue to increase daily but the payments that are coming in from advertisers is lower and not proportional to the expected outcome. Google hopes to soon come up with a more fine-tuned deal with advertisers to come up with a more equitable and balanced business deal.
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