Google Boss Book Launching Attracts Royalty, Celebrities and More

Google’s Chief Executive Eric Schmidt and Director of Google Ideas Jared Cohen launched their new book at Lou Lou’s in London on May 29, 2013. The book, called “The New Digital Age: Reshaping the Future of People, Nations and Business” is authored by two of Google’s most prominent figures. The event was attended by members of the Royal family, like Princess Beatrice and her mother Sarah Ferguson. Supermodel Lily Cole was also in the crowd as well as James and Pippa Middleton. Other celebrities and entrepreneurs were also present to make the book launch a huge success.

What the book is all about

Considering that mankind is already living in the digital age, technological advancements will only start to get more and more aggressive. We are now living in a world where everything can be accessed at the touch of a button. It has been said that knowledge is power and with the things we can do with our computers these days, this had never been more relevant.

The authors of the book, “The New Digital Age: Reshaping the Future of People, Nations and Business” mainly discusses the future of the technological revolution. Forget assassin robots and artificial intelligence mercenaries because that is not the future the writers are talking about. In the past decade, there has been a huge leap in every single aspect of the technology that we currently use. From simple arithmetic programs to virtual reality applications, the use of technology has defined what humans do in their day to day lives. Cohen and Schmidt envision their book as a door that opens people’s awareness about what technology can bring to our lives, both the good and the bad.

Becoming a responsible user

According to Cohen and Schmidt, there are various questions that need to be answered with the use of new technology. For one, there is always the issue of who will become more powerful, the state or its citizens. And the use of technological innovations can also affect how terrorist activities are carried out. The use of modern technology also means that more privacy issues would come up. The more a person tries to access the world, the more likely privacy will be violated. The new age of modern technology gives us tons of benefits but there is always a downside to it.

The future is in our hands

The book is not just a compilation of thoughts and opinions by the authors. It was written based on mere speculation. Research was conducted and international figures were also interviewed to share their views regarding the issues discussed. Figures like Julian Assange from WikiLeaks and former Mossad Chief Meir Dagan openly offered their perspectives regarding the future of technology.

According to Cohen and Schmidt, their book aims to guide everyone in the digital age, both in the present and in the foreseeable future, which is definitely not set in stone. There are tons of possibilities when it comes to the use of these technologies and it is within everyone’s hands whether it will be for good or ill.

Photo Credit: Google’s Chief Executive Eric Schmidt